Official Attempt, New Birthday Cake Milk Shake
INDIANAPOLIS, June 3, 2014 – Steak ‘n Shake is inviting America to a birthday party for the record books at 1 p.m. EDT/12 p.m. CDT, Saturday, June 7, when it will celebrate its 80th birthday by attempting the GUINNESS WORLD RECORDS® title for the “Largest Birthday Sing-Along.” Steak ‘n Shake expects more than 20,000 customers to sing “Happy Birthday” simultaneously across its 529 U.S. locations.
As they participate in the GUINNESS WORLD RECORDS® attempt, guests can enjoy Steak ’n Shake’s new Birthday Cake Milk Shake for half price. The limited-time-only shake is filled with moist, yellow birthday cake and sweet buttercream frosting and topped with festive sprinkles.
An 80th birthday deserves a summer-long celebration, and Steak ‘n Shake guests can keep the party going with a variety of promotions, including
- Special Edition 80th Birthday Hat: Everyone knows and loves the classic Steak ‘n Shake paper hats, and for a limited time, Steak ‘n Shake is featuring a Special 80th Birthday hat for customers.
- Birthday Bash Contest: Starting June 23, fans can visit the restaurant’s Facebook page to enter for a chance to win one of 500 Steak ‘n Shake Birthday Bashes, including Free Steak ‘n Shake meals for the winners and their friends, along with a prize pack filled with Steak ‘n Shake goodies.
- Birthday Cards: Later this summer, visit your local Steak ‘n Shake and design an 80th Birthday Card for a chance to win 10 Free Milk Shakes.
“When Gus Belt opened his first restaurant in 1934, he had a simple goal of serving guests the freshest and most delicious burgers and shakes in the country,” said Jim Flaniken, Senior Vice President, Marketing. “Today, Steak ‘n Shake is a global brand with more than 500 locations, and we couldn’t have done it without the loyalty of our incredible guests. The record attempt is a fun way to celebrate this milestone, and we couldn’t think of a better way to show appreciation for our customers than with a Birthday Cake Milk Shake.”
About Steak ‘n Shake
Steak ‘n Shake is a classic American brand serving premium burgers and shakes in more than 500 restaurants across the country and the world. Since 1934, Steak ‘n Shake has served hand-crafted, premium Steakburgers and hand-dipped milk shakes. Their famous slogan “In Sight It Must Be Right” is brought to life though the highest quality food ingredients and friendly, knowledgeable associates. Steak ‘n Shake is a Biglari Holdings company.